NikeTown brings the Nike Academy experience to football obsessed teens in London. Hundreds of teens register for the ultimate drill test and the opportunity to be discovered as the next football phenomenon. On the day, teens meet Nike coach's where they're invited to gear up in the latest kit and tested for power, strength, reaction, acceleration, agility and technique across six drill areas, in-store. Live leaderboards, personalised stats and one-on-one coaching tips form in-depth skills knowledge. The experience design was developed to scale varying screens using SVG and vector language.